Proven under pressure

Executive Media Training | London | Brussels | International

Built over time. Proven under pressure.

High-stakes moments demand clarity, control and authority.

Mariam Zaidi is an executive media trainer based in London, working across Brussels, Europe, the Middle East and the United States.

She delivers bespoke training for leaders operating in environments where every word carries weight. Her training ensures that every live broadcast interview, panel discussion, internal leadership communication, video calls and critical conversations with teams are done with clarity, confidence and understanding.

Her training teaches you how you show up as a leader.
How you present.
How you listen.
How you hold a room.
How you lead when the pressure is on.

As a news presenter and a journalist who has worked with CNBC, BBC and Euronews, Mariam has spent over a decade learning what works and what doesn’t.

She brings that insight directly into her training.

Not theory. Not performance tricks. Not fancy technical equipment.
She strips it back to what is most important: your voice and what you need.

A high level training delivered by a news anchor

This is not generic media training.

This is a bespoke, tailored approach by a news anchor who has learned the art of talking and trusting yourself.

It is for:

  • CEOs and senior executives

  • Policymakers and public sector leaders

  • Spokespeople and PR

  • Experts preparing for major conferences, panels or media appearances

  • Teams who want to bridge communication gaps

A Bespoke, Scenario-Led Approach

Every leader operates in a different environment.
Different pressures. Different expectations.

So the training starts with you.

Mariam identifies the situations you are walking into, the conversations you are avoiding, and where you are at your weakest.

From there, she builds a bespoke training around real scenarios you are likely to face and helps you to improve and better navigate for the future.

Common training asks:

  • live television and broadcast interviews

  • panel discussions and conference appearances

  • crisis communications

  • high-profile speaking engagements

  • internal team communication

Workshop the problem

Through structured role play and real-time coaching, you learn to:

  • recover when things go off track

  • handle pressure without losing clarity

  • take control of difficult situations

  • recognise when to step forward and lead

  • handle high-pressure interviews

  • pivot from difficult questions

  • manage internal comms

  • presentations that land

  • video calls that hold attention

  • speaking to your team with clarity and credibility

  • listen under pressure

WHy work with Mariam

  • 10+ years

  • 1000s of hours live on television

  • 100+ hours moderating

Mariam understands process. Not shortcuts. She didn’t find her voice, confidence or public personality overnight. It took years of trial and error, studying, practicing, making mistakes, having setbacks and starting all over again. Today she is am home on a stage or live on TV. Just watch her video clips to see the level of confidence she speaks with and handles situations.

Mariam will not promise to make you like her.

Her role is to take everything she has learned and help you find your voice and what works for you.

Your authority.
Your way of leading.

Because this is a process.

Investment

Mariam works on a consultancy basis.

Training is designed around the level of seniority, the scale of the group and the complexity of the environment.

From focused sessions with senior leaders to full team programmes, each engagement is bespoke and scoped accordingly.

Book Mariam for Your Training Requirements

Master the message. Lead the conversation.

Tailored executive media training for high-stakes environments.

Delivered in person, online and in hybrid formats.

  • FoodDrinkEurope

    “Mariam supported our leadership team in preparing for on-camera interviews and appearances and also with the strategy behind clear and impactful communicating. Mariam’s training was engaging and made a real difference for our team. And most importantly, colleagues still today recall the training Mariam provided and are able to get the most out of their media appearances.”